Business
Project Management: How to Become a Strategic Partner, Not Just a Task-Taker
The difference between a replaceable freelancer and a well-paid creative isn't talent—it's the willingness to own the chaos, not just execute tasks.
Aleksandr Kosenko
Product Manager, AI Builder, Lifelong Learner
Getting Clients
Avoid the Red Zone of Death: Essential Marketing Strategy for Freelancers
Most founders bleed money building products nobody wants. A simple positioning matrix reveals why—and how to test demand for under $500 before you waste six months.
Business
Value Proposition: A Key Element of Your Business Model
Your value proposition isn't just what you do—it's the unique combination of novelty, performance, and ownership that makes clients choose you over everyone else.
Business
Myths About Making Money in Creative Careers
The "starving artist" exists in every field—but the problem isn't your profession, it's the market model you're operating in. Some people earn from one project what platform freelancers make in a year.
Business
Making Things and Sharing Them — Why It Matters, Even When You're Not Trying to Sell Anything
Someone found my blog without any promotion and wrote to say thanks. That single message revealed something: you can buy reach, but you can't buy resonance.
Getting Clients
The Brutal Truth About Marketing: It's a Never-Ending Loop
Unlock effective product promotion strategies for 2025. Discover how to adapt marketing techniques, test hypotheses, and leverage existing demand to ensure your product stands out in a competitive market. Elevate your marketing game now!
Business
Portfolio vs. Client Experience: Why a "Pretty Website" Won't Make You a Wealthy Creator
Your portfolio is just a reference check—clients decide to hire you based on what others say when you're not in the room.
Sales through a Personal Blog
Unlock Your Blog's Full Potential with These 4 Business Models
Four distinct business models are hiding inside your "personal blog" — and choosing the wrong one is quietly capping your income.
Sales through a Personal Blog
The Critical Sales Framework Freelancers Need to Master
Two skills you need to sell through your blog Here's what I wish someone told me when I started selling through my blog: you need two separate skill sets. Writing content and making sales are different muscles. Most people get decent at one and wonder why the other
Sales through a Personal Blog
Why Your Content Isn't Selling: The $50,000 Lesson
Why your content isn't selling I spent years creating content that got compliments but never clients. People would tell me my posts were "so helpful" — and then hire someone else. The problem wasn't my expertise. It was that I'd never actually thought
Sales through a Personal Blog
The Brutal Truth About Turning Content into Sales Assets
What This Series Is Really About You're not here to learn content strategy. You're here because you have expertise worth selling — consulting, courses, coaching, services — and you need a system that brings buyers to you instead of chasing them. The math is simple: one well-positioned newsletter
Business
Why Great Customer Service Commands Premium Salaries
Premium rates aren't just about better work—they're about saving clients from anxiety, uncertainty, and the mental load of managing you.